CRM Director

A leading Digital Asset Management firm is seeking a skilled CRM Director to lead efforts in building and maintaining strong customer relationships. In this role, you will develop and implement strategies to enhance customer engagement, retention, and satisfaction.

Responsibilities:

• Design and execute CRM strategies to optimize customer interactions.
• Develop and maintain customer segmentation models for personalized communication.
• Implement and manage CRM software to improve efficiency.
• Analyze customer data to identify trends and opportunities for improvement.
• Collaborate with Marketing, Sales, and Product Development teams to align CRM initiatives with business goals.
• Create targeted email campaigns, newsletters, and communication materials.
• Monitor and report on KPIs related to customer engagement and satisfaction.
• Stay updated on industry trends and apply relevant insights to enhance strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM management, preferably in the fintech industry.
• Proficiency in CRM software platforms like Salesforce or HubSpot.
• Strong analytical skills with the ability to generate actionable insights.
• Excellent communication and interpersonal skills with a customer-centric mindset.
• Ability to manage multiple projects in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement.