Growth Creative Copywriter

Salary
Up to £0.00 per annum
Location
Singapore River
Type
Permanent
Workplace
Remote
Published
Jun 11, 2024
Ref
BBBH149057_1718069842
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Responsibilities:

  • Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
  • Write content for various ad channels such as Twitter, Facebook, Instagram, TikTok, and Google.
  • Collaborate with the Growth team, including Acquisition, CRM, and Data Analytics, to create effective copywriting solutions.
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience.
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
  • Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
  • Set the tone and drive creativity in collaboration with the Project Manager and Creative team.
  • Stay up-to-date with trending topics and news to identify content opportunities.
  • Gather input and validate content with internal teams.
  • Ensure consistency and quality across all written materials.
  • Take ownership of projects from concept to delivery, aligning with brand guidelines.
  • Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
  • Utilize AI tools to develop compelling visuals and content.

Requirements:

  • 6+ years of fintech or blockchain content writing experience.
  • Exceptional ability to craft impactful writing.
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • In-depth understanding of the crypto landscape, including cryptocurrencies, blockchain technology, industry trends, and target audience preferences.
  • Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and in-app pop-ups.
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
  • Experience working closely with cross-functional teams to develop and execute effective campaigns.
  • Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging.
  • Comfortable working in a fast-paced environment with shifting priorities and tight deadlines.
  • Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns.
  • Proven ability to develop compelling, customer-centric copy that builds emotional connections and drives desired actions.

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