Senior Marketing Manager - Insurance

An exciting Senior Marketing Manager opportunity has recently opened at a leading global health service company. Our client is ranked as one of the top 100 companies on the Fortune 500 in 2022 and awarded "Best place to Work" for ten consecutive years. Reporting directly to the Head of APAC Marketing based in Singapore, this is a great opportunity for a senior marketing manager.

About Our Client

The company was launched to provide international health insurance to companies and their employees, as well as global private medical insurance to individuals. Our client is one of the world's largest health services companies who has served over 94 million customers in more than 200 countries and territories around the world. Working with over 38,000 global professionals, you will be in the company of some of the industry's most driven individuals.

What We're Looking For

• Ability to work effectively in dynamic team-based environment across multiple functions
• Strategic thinker to help support business goals
• Experience with B2B and B2C strategies

Key Responsibilities

The role of the incumbent will include:

• Create and implement effective marketing strategies for the business that target B2B, B2C, and internal audiences.
• Establish company goals and strategies for products and marketing communications with across various teams based in Singapore
• Leveraging the company's marketing platforms to promote business growth and development.
• Tailor the global Thought Leadership initiatives to local needs and develop new thought leadership content that showcases the company's expertise and focus on health across Singapore and the region
• Become the subject matter expertise in marketing and communications and offer guidance to improve the organization's communications and marketing capabilities
• Oversee campaign testing, creation, and execution for the Singapore-based marketing team
• Assess the effectiveness of the channels used for communications

Qualifications & Experience

• Bachelor's degree
• 7+ years of B2B2C marketing experience
• Prefers Healthcare, Insurance or Financial services industry background

Keen applicants may contact Ong Jialing j.ong2@gravitasgroup.com for a confidential discussion